The Trouble With Modern-Day Websites

Why You Need a Website Maintenance Contractor wordpress maintenance

The software powering modern, feature rich websites requires maintenance and upkeep.

The websites of today are much more complex, because so much more is demanded of them. The days of build it and forget it of prior decades are long gone. Those sites weren’t very interactive, and back then, nobody could really expect the information to be up to date. Of course, you still come by some of those static, forgotten pages, like a neglected home, with peeling paint, parched soil and weeds.

Just as a house provides much in the way of shelter and amenities, a website is home to the organization’s public image, pertinent information, and distribution system of important news and documents. A house requires paint, gardening, electrical and plumbing repairs. Likewise, a website requires upkeep and repair.

Website technology has come a long way in the past fifteen years.  It continues to change at an increasing pace with the demand for real-time information by millions of people online. So many capabilities which weren’t around then are quite common and even expected on the most basic of websites. From live chat windows, to embedded tweets, to shopping carts, and real-time news tickers, modern-day websites have come along way from the days when just having a static, unchanging website was enough. Such dynamic capabilities demand upkeep, which is the trouble with modern-day websites, but also an even larger benefit.

A game changing feature which can be expected by anyone in the market for a new website, is the editing feature which enables qualified users to log in and add or change information through an easy interface. This has become most popular in the past ten years, and is available on all of the sites we create on WordPress. As constant news updates are expected by site visitors, website technology enables it, and there is no reason that outdated information should remain on a page.

Today, timely information is crucial. Your potential clients/ partners and the public expect accurate information, and they also rely on accessing the information immediately. Keeping the communication system running smoothly allows the flow of information to maintain the relevance of an organization’s activities.

The software powering modern, feature rich websites requires maintenance and upkeep. It’s a fact. Numerous updates are released each month for any combination of website applications, scripts and templates. The updates require someone to back-up the system, apply the updates, and to make sure all is running well after the updating process.

Not only are there critical security updates to the software which powers the websites, but there are updates released which keep websites’ display and functions compatible with various device browsers, so that they may continue to function well when visitors view it in new mobile or tablet devices.

Many organizations have an I.T. department, but they often do not handle the website maintenance. Sadly, it is quite common for a website not to have had any of the updates applied since its set-up. That is an accident waiting to happen.

I often hear from organizations whose sites lack common features, only due to their system needing updates. Perhaps it is the need to simply feature a particular company news item with video on the front page, or that they often have observed a loss of functionalities, such as a calendar no longer being receptive of Google calendar events, or contact form inquiries which are received by no one.

These scenarios may be symptomatic of the need for website maintenance and content management. The ill health of the website puts the organization in jeopardy of having the site defaced by malware scripts which find their way more easily into outdated websites. Also, the company’s new information can not be adequately communicated, due to loss of functionality or lack of time and knowledge by users.

With system backups, platform, plugin and template updates applied, as well as other security measures in place, a WordPress website should run smoothly. This frees up qualified users to focus on posting content.

Modern-day websites require maintenance and content upkeep, and this is what we do.

The Trouble With Modern-Day Websites

Website Content Management

By providing the public one clear location to find a steady stream of information,  the organized and reliable practice builds trust.

website content management

Active organizations whose website content management is humming along efficiently are providing useful information to their followers, raising their public profile and gaining loyalty.

Timely announcements of upcoming events give followers adequate notice, and articles are relevant to follower’s interests. Images and videos are edited properly, and fit well within the page. Links to the website content are also being shared on social media, thereby expanding the audience and reminding existing followers.

Some organizations have dedicated professionals working full-time on communications, website content management and site administration. For those who do not, these very important tasks are often left to staff within an organization whose knowledge and time are mostly dedicated to other areas.

This juggling and sharing of duties can be a burden and a distraction from matters within their area of expertise. Utilizing a professional who specializes in websites, communications and marketing would allow each professional to focus on what he/she does best, with the best possible outcome.

Depending on the priorities and resources of the organization, the solution we offer is this: A dedicated content manager/website administrator can be used on an hourly or monthly basis, from a few hours up to any amount which equals less than hiring such a qualified professional on as a fulltime employee with benefits.

We edit, optimize, format and publish content provided by you. We include images or other media, which often involves preparing those files as well. We can also make technical changes to the website in a combination package. Our prices for these services range from $50 per hour to value packages of $1000 per week, or more.  Compared to what such a salaried employee would require, this arrangement can be an enormous savings, if the needs are for less than a “fulltime employee”.

The timeliness, accuracy and method of information publication are important to maintaining credibility. Busy staff within organizations are faced with numerous communications platforms, and are sometimes tempted to post news to whichever network he/she can easily log onto and quickly get the news dispersed. However, by prioritizing a social media outlet ahead of the company website, inconsistencies can occur. It is important to recognize the website as the company’s primary repository for accurate information, created and controlled by the company, not by a “free” social network.

Communicating to the public about changes of hours or location, milestones, special events, and new products and services should be done as soon as possible and to the widest audience possible. If organizations conveniently rely more on social media tools as a platform for posting new announcements, only a very small portion of the client population will be informed. Such a niche approach to distributing important news can result in public disappointment at missing out on important information and happenings.

The best practice is to publish company news, information, documents and media first on an organization’s own websites, using email and social media as tools to redistribute it and to engage with potential clients. By providing the public one clear location to find a steady stream of information, the organized and reliable practice builds trust.

Website Content Management is a popular service we offer on an ongoing basis.

For more information about Content Management Services, visit the SERVICES page, or contact us.

Website Content Management