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Website Content Management

By providing the public one clear location to find a steady stream of information,  the organized and reliable practice builds trust.

website content management

Active organizations whose website content management is humming along efficiently are providing useful information to their followers, raising their public profile and gaining loyalty.

Timely announcements of upcoming events give followers adequate notice, and articles are relevant to follower’s interests. Images and videos are edited properly, and fit well within the page. Links to the website content are also being shared on social media, thereby expanding the audience and reminding existing followers.

Some organizations have dedicated professionals working full-time on communications, website content management and site administration. For those who do not, these very important tasks are often left to staff within an organization whose knowledge and time are mostly dedicated to other areas.

This juggling and sharing of duties can be a burden and a distraction from matters within their area of expertise. Utilizing a professional who specializes in websites, communications and marketing would allow each professional to focus on what he/she does best, with the best possible outcome.

Depending on the priorities and resources of the organization, the solution we offer is this: A dedicated content manager/website administrator can be used on an hourly or monthly basis, from a few hours up to any amount which equals less than hiring such a qualified professional on as a fulltime employee with benefits.

We edit, optimize, format and publish content provided by you. We include images or other media, which often involves preparing those files as well. We can also make technical changes to the website in a combination package. Our prices for these services range from $50 per hour to value packages of $1000 per week, or more.  Compared to what such a salaried employee would require, this arrangement can be an enormous savings, if the needs are for less than a “fulltime employee”.

The timeliness, accuracy and method of information publication are important to maintaining credibility. Busy staff within organizations are faced with numerous communications platforms, and are sometimes tempted to post news to whichever network he/she can easily log onto and quickly get the news dispersed. However, by prioritizing a social media outlet ahead of the company website, inconsistencies can occur. It is important to recognize the website as the company’s primary repository for accurate information, created and controlled by the company, not by a “free” social network.

Communicating to the public about changes of hours or location, milestones, special events, and new products and services should be done as soon as possible and to the widest audience possible. If organizations conveniently rely more on social media tools as a platform for posting new announcements, only a very small portion of the client population will be informed. Such a niche approach to distributing important news can result in public disappointment at missing out on important information and happenings.

The best practice is to publish company news, information, documents and media first on an organization’s own websites, using email and social media as tools to redistribute it and to engage with potential clients. By providing the public one clear location to find a steady stream of information, the organized and reliable practice builds trust.

Website Content Management is a popular service we offer on an ongoing basis.

For more information about Content Management Services, visit the SERVICES page, or contact us.

Website Content Management

Personalized Business Website Service

personalized_business_website_service

With this expansion, we are now able to fulfill the needs of more organizations who are seeking help with their websites and communications…

Opening up our own shop on the website is a big change, as we have for years maintained a small, quiet operation delivering personalized business website service to a handful of existing clients and close referrals.

This work requires concentration of mind, constant learning, and communication with clients, all of which are both delightful and time-consuming. However, the time required for personalized service and attentiveness to client projects necessitated expanding production capacity in order to welcome and accommodate demand.

Demand for these services persists, as every successful organization is expected at bare minimum to have a website, and modern-day websites require maintenance, constant posting of news and events, sharing on social media.

By forming collaborative partnerships with other local trusted professionals, we have begun to expand and refer work within a close-knit community of independent contractors.

With this expansion, we are able to fulfill the needs of more organizations who are seeking help with their websites, marketing  and communications, profitably.

What this means to clients is that, we can help find solutions to requests which are beyond our capabilities, by referring to professionals who offer specialization in a particular task. This allows us to continue to focus on communicating daily with each client by email and phone, and make the changes and additions requested to websites, email, and social media.

Personalized Business Website Service