Why You Need a Website Maintenance Contractor
The software powering modern, feature rich websites requires maintenance and upkeep.
The websites of today are much more complex, because so much more is demanded of them. The days of build it and forget it of prior decades are long gone. Those sites weren’t very interactive, and back then, nobody could really expect the information to be up to date. Of course, you still come by some of those static, forgotten pages, like a neglected home, with peeling paint, parched soil and weeds.
Just as a house provides much in the way of shelter and amenities, a website is home to the organization’s public image, pertinent information, and distribution system of important news and documents. A house requires paint, gardening, electrical and plumbing repairs. Likewise, a website requires upkeep and repair.
Website technology has come a long way in the past fifteen years. It continues to change at an increasing pace with the demand for real-time information by millions of people online. So many capabilities which weren’t around then are quite common and even expected on the most basic of websites. From live chat windows, to embedded tweets, to shopping carts, and real-time news tickers, modern-day websites have come along way from the days when just having a static, unchanging website was enough. Such dynamic capabilities demand upkeep, which is the trouble with modern-day websites, but also an even larger benefit.
A game changing feature which can be expected by anyone in the market for a new website, is the editing feature which enables qualified users to log in and add or change information through an easy interface. This has become most popular in the past ten+ years, and is available on all of the sites we create on WordPress. As constant news updates are expected by site visitors, website technology enables it, and there is no reason that outdated information should remain on a page for active organizations.
Today, timely information is crucial. Your potential clients/ partners and the public expect accurate information, and they also rely on accessing the information immediately. Keeping the communication system running smoothly allows the flow of information to maintain the relevance of an organization’s activities.
The software powering modern, feature rich websites requires maintenance and upkeep. It’s a fact. Numerous updates are released each month for any combination of website applications, scripts and templates. The updates require someone or automated scripts to back-up the system, apply the updates, and to make sure all is running well after the updating process.
Not only are there critical security updates to the software which powers the websites, but there are updates released which keep a website’s display and functions compatible with various device browsers, so that they may continue to function well when visitors view it in new mobile or tablet devices.
Many organizations have an I.T. department, but they often do not handle the website maintenance. Sadly, it is quite common for a website not to have had any of the updates applied since its set-up. That is an accident waiting to happen.
I often hear from organizations whose sites lack common features, only due to their system needing updates. Perhaps it is the need to simply feature a particular company news item with video on the front page, or that they often have observed a loss of functionalities, such as a calendar no longer being receptive of Google calendar events, or contact form inquiries which are received by no one.
These scenarios may be symptomatic of the need for website maintenance and content management. The ill health of the website puts the organization in jeopardy of having the site defaced by malware scripts which find their way more easily into outdated websites. Also, the company’s new information can not be adequately communicated, due to loss of functionality or lack of time and knowledge by users.
With system backups, platform, plugin and template updates applied, as well as other security measures in place, a WordPress website should run smoothly. This frees up qualified users to focus on posting content.
Modern-day websites require maintenance and content upkeep, and this is what we do.